The hotel group Banyan Tree Hotels and Resorts has appointed Valerie Chua as the new head of e-commerce. Chua (pictured) is responsible for global e-commerce and digital marketing for all of the Banyan Tree Group brands: hotels and resorts as well as spa and gallery. Banyan Tree Hotels and Resort declined to comment INTERACTIVE-MARKETINGrequests from.

Previously, Chua was the regional e-commerce manager at ASICS Corporation for over three years. In this role, she was responsible for formulating strategies to drive the growth of e-commerce in Southeast Asia for ASICS and Onitsuka Tiger in branded sites and markets, her LinkedIn said. She has also worked cross-functionally with internal stakeholders, regional subsidiaries and vendors to implement end-to-end omnichannel processes and oversee e-commerce operations.

Prior to ASICS, Chua was Deputy Director of Business Development of Charles and Keith Group from June 2017 to November 2017. In this role, she was responsible for the profit and loss of 16 e-commerce countries, particularly Taiwan, Malaysia and in Thailand. . His responsibilities also include strategic planning, data analysis, operational efficiency, the group’s marketing calendar and projects for the countries assigned to him, his LinkedIn said.

Chua was also deputy director of special projects and brand management, during which she was stationed in Tokyo as the interim ecommerce manager to oversee the group’s online activities in Japan, according to her LinkedIn. She led the e-commerce sales and operations department in the areas of sales, customer service and fraud. Chua first joined Charles and Keith as a Marketing Associate in 2012. She has also worked at BreadTalk Group and Quandoo.

Meanwhile, the hotel group‘s non-profit arm, Banyan Tree Global Foundation, has partnered with EARTHDAY.ORG’s reforestation program, The Canopy Project, to plant trees for a greener future. From April 22 to May 5 of this year, an Earth Day Getaway offer was made available in 39 establishments around the world. Purchasing or staying each night during this time contributed US $ 2, which was then donated to EARTHDAY.ORG and The Canopy Project.

At the same time, in March of this year, the hotel chain also expanded in China, Greece, Indonesia, Qatar, Cambodia and Mozambique, Africa. According to its press release, the group will be the first international hotel brand to develop an integrated resort comprising Banyan Tree, Angsana and Dhawa in Quzhou in Zhejiang province in China. The expansion also includes many firsts for the group such as its flagship property in Europe, the Banyan Tree Escape which debuts in Ubud Bali, and its first flag on the African continent.

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